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Branding, marketing and communication can drive business beyond reason, not least in the B2B sector. This is the reason I have started this blog with twice-weekly posting on LinkedIn. I will share 100 insights from my 30 years working with global companies and some of the best branding and marketing experts in the world like Mats Rönne, Micco Grönholm and Martin Sjöstrand. High and low in the marketing field, but with focus on topics I think is important and can make a difference. And if you want to discuss how this could work in your business, you are of course always welcome to contact me to discuss your challenges!

Have a good reading!
Ulf

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September 7, 2025

Insight 31: Marketers lives on Venus. Consumers in New Jersey.

As marketers we often assume that the whole world works in the same way as…
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September 3, 2025

Insight 30: Use the Isolation Effect to stand out

One trend the last years has been “greige” where nothing sticks out. Company logos look…
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August 31, 2025

Insight 29: Insight-driven always beats data-driven

Data is important, but must like everything else be put into perspective. A wise man…
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August 27, 2025

Insight 28: Supercharge your B2B marketing effect

Traditional economic theory assumes that humans make purchase decisions based on facts and logic. Behavioural…
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August 24, 2025

Insight 27: Maximize revenues through value-based pricing

Setting the right price is hard. It’s easy to be too cautious and set a…
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August 20, 2025

Insight 26: How Loss Aversion will win customers

We humans hate to lose, in fact twice as much as we love to win.…
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August 17, 2025

Insight 25: A unique method to learn your true sales drivers

Decision-makers in the industry normally don't understand the connection between people’s knowledge, opinions and emotions…
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August 13, 2025

Insight 24: Use Immediacy Bias to push decisions

Decisions sometimes tends to drag out. It's often simplest and safest to not decide right…
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August 10, 2025

Insight 23: The paradox of effect vs. efficiency

All marketing should generate effect. That’s a given. But defining effect and measuring it is…
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August 6, 2025

Insight 22: Leverage success through Framing

Humans have a mental blind spot. To prioritize among information, our brain decodes the meaning…
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August 2, 2025

Insight 21: Make yourself hard-to-compare

Comparability is not positive when you want to sell a premium product. The trick is…
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July 30, 2025

Insight 20: Take charge by using Anchoring

Like ducklings imprinting on the first thing they see, the human brain clings to initial…
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July 26, 2025

Insight 19: Leverage your origin to win on the global market

Swedish companies have a unique competitive advantage through their origin. Unfortunately too few use this…
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July 23, 2025

Insight 18. Win customers by using Status Quo Bias

If you understand how the human brain makes decisions, you can also predict how your…
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July 20, 2025

Insight 17: Most B2B ads have no effect

Many B2B companies are poor at using creativity and emotional communication as tools for driving…
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July 16, 2025

Insight 16: Drive more sales by understanding human decisions

Do you follow Daniel Kahneman, Robert Cialdini and Rory Sutherland? If so, you've realized how…
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July 13, 2025

Insight 15: Become your agency’s most important customer

Only one company can become an agency’s biggest client. But all have the opportunity to…
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July 9, 2025

Insight 14: Never forget to sing you hit songs!

As a salesperson and/or presenter, it’s easy to fall into the trap of assuming the…
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July 6, 2025

Insight 13: What makes your customers buy more and pay more?

I dare to say that many of the successful companies I have met lack knowledge…
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July 2, 2025

Insight 12: Predict your future market share with Share-of-Search

Are you curious of how your sales and market share will develop during the coming…
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July 1, 2025

Insight 11: Positioning for success

Positioning is in my opinion the most important marketing and sales strategy. It is the…
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July 1, 2025

Insight 10: Innervation often beats innovation

Peter Drucker once said “A company has only two truly fundamental functions: marketing and innovation.…
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July 1, 2025

Insight 9: The power of a 1% price increase

Pricing has become an increasingly hot topic now when we are suddenly dealing with inflation…
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July 1, 2025

Insight 8: Money Talks! Or how you secure the right marketing budget

Do you have problems motivating your marketing budget? You are not alone. But there is…
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June 15, 2025

Insight 7: A 10-step approach to more profitable marketing

Les Binet and Peter Field probably know more than anyone else about what makes marketing…
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June 11, 2025

Insight 6: Don’t fall for ”The Goalkeepers Paradox”

Marketing is simple in one way. The recipe of how to become successful is scientifically…
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June 10, 2025

Insight 5: The role of marketing in B2B

The main role of marketing is to build mental availability, i.e. to ensure that we…
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June 9, 2025

Insight 4: How to create growth in turbulent times

We are living in a more uncertain world than ever. War, tolls and hard-to-predict markets…
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June 5, 2025

Insight 3: Never ask your customers why they buy? They will lie.

What brand associations drive sales – i.e. what makes customers pay more and buy more?…
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June 2, 2025

Insight 2: What is a strong brand?

In the modern buying process, a strong brand is more important than ever. Strong brand…
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May 29, 2025

Insight 1: ABC for B2B

Many argue that there aren´t any differences between B2C and B2B marketing. If I may…
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